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When Social media is used intelligently, it can do wonders in taking your business to great heights. It leaves a significant impact on branding, marketing and PR efforts as well. Although, social media is a powerful tool to navigate one’s business but, before plunging into social media marketing, one must have a good grasp of it.

Everybody has a different business plans and different target audience. Before you go for social media marketing, you should concentrate on quality rather than the quantity. The knowledge of target audience is must as it would guide you which media channel can benefits you the most. Rather than using a number of SNS ( Social networking sites),  focusing on a few result oriented medium, can bring more profit to your company.

The second most important thing is, never leave your wall blank. When a visitor visits your wall and find the comment ‘no recent post,’ it leaves a very bad impact on him. The reputation of your company might be harmed by this gesture. On the other hand let’s say that you have tweeted many a times a day then the visitor would definitely prefer to follow you.

Finally, the written content should be specifically taken care of. The content should be interactive and two way communications engross the reader and he shows interest in your business. Make use of SNS in such a manner that they become the powerful tool to increase conversion rate of your website.

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