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Please introduce your company and your role within the company.

Click Labs was started about 5 years ago. During that time, we observed that a lot of smart phones were beginning to be used as mainstream. Our thesis was that because of smart phone penetration in the market, new companies are getting an opportunity to scale. So, on that basis, our calculations were that in near future many companies will develop in the B2B market with the help of smart phones. This motivated us to focus our intentions on developing our services in the technology sector. We started as a service company and then we channelled our focus on the niche of on-demand software. So, we are not like a generic service company, we mainly focus on the on-demand products and services.

 

What is your company’s business model– in-house team or third party vendors / outsourcing?

Everything that we develop is developed in-house and at the same time, we have a decent set of Intellectual Property. By that I mean, we have built a lot of products like Juggernaut and Tookan in-house. We use these products as a starting point to develop an application. They are then customized to take care of individual application requirements. So these products are utilized in every project that we develop.

 

How is your business model beneficial, from a value addition perspective, to your clients as compared to other companies’ models?

As we have developed a lot of Intellectual Property and we focus on one domain only, it helps us in delivering products faster. This becomes possible as a lot of things are already built so we don’t need to build everything from the scratch. That is how we are able to deliver faster and much cheaper than any other company.

 

What industries do you cater to? What ratios of your clients are repetitive?

We have a decent set of clients from the Beauty Industry like salons, Hospitality Industry, Trucking and Logistics industry, Food Industry like restaurants & hotels and B2B delivery.

Since we have a very niche product our repeat ratios are very high, as high as 80% of our clients become recurring for us. As we are focusing on a smaller niche, we own it completely and so it becomes easy for us to create a remarkable value addition for our clients.

 

Mention the objectives or the parameters critical in determining the time frame of developing an application.

In our case we have two aspects; one is to understand which IP will be utilized to develop the project and what exactly we want to build, because we always use a lot of products that are already built. The second parameter would be to estimate and understand the kind of customization required to develop the application.

 

How much effort in terms of time goes into developing the front end and back end of a mobile application?

Typically, both the front end and back end development process work parallelly while building any project. So, roughly 60% of the resources will go on developing the backend and 40% on developing the frontend.

 

What are the key parameters to be considered before selecting the right platform for an application?

We focus more on the business use case of a project. Since we do not do custom development, we do not change the product’s platform like other developers do and will not suggest on the choice between PHP and node JS as a platform. From a business perspective, we have a fairly standard stack, we have a node stack, angular stack, we have mobile apps in native code. So it does not change a lot because we don’t want to keep focussing on the different stacks but rather on the business use case side of things that we are solving.

 

Native or Hybrid — which platform is best to use to build your app? What are your recommendations?

All our applications are based on the native platform. Native apps are advantageous because the experience you get is better than the hybrid apps. The only advantage of using hybrid apps over the native apps is its cross-platform functionality. The kind of work we do is very much GPS sensitive and because of that we don’t try to go for hybrid apps. Hybrid apps work well when there is pure UI and data showing application. However, while working with GPS apps extensively, native apps are beneficial.

 

Which platform do you suggest your clients to begin with when they approach you with an idea and why?

We generally start with the business use case i.e. what is the problem they are trying to solve and then accordingly we’ll try to find the best and cheapest way to develop the application.

 

What are the key factors that you consider before deciding the cost of a mobile application?

We mainly have two components one is the IP that we’ll be using in the project, whether there is any licensing fee or IP transfer involved. Another important factor is time & material that will be utilised for developing the project.

 

What kind of payment structure do you follow to bill your clients?

We have three types of models – one is fixed cost model for project basis, another one is a T&M model and lastly, we have monthly recurring licensing fees for some projects. So based on the client requirements, we are flexible to let them choose a payment model.

 

Do you take in projects which meet your basic budget requirement?

We do not have minimum budget requirements as we are also a SaaS company i.e. Software as a Service wherein we have completely free plans also available.

 

What was the cost bracket of mobile app projects your organization did in 2015?

The average is around US $100,000 and the maximum we have worked on a project is for US $2,00,0000.

 

Which business model do you suggest your clients use to generate revenue from mobile applications? Why?

We work mostly on a subscription model because according to us that is the most efficient model. This model is a little difficult to sell in the beginning but they are much more logical when it comes to retention.

 

Earlier this year GoodFirm named Click Labs as a Leading Software Development Firm 2016.

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Samar Singla, founder of Click Labs

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