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Facebook CEO Mark Zuckerberg announced the Open Graph at Facebook’s f8 developer conference. Open Graph will Allow Users to add activities to their news streams without being bothered by prompts asking their consent.

Zuckerberg emphasized that the Open Graph will provide Facebook Users with frictionless experiences. There are three “industry changing” components of the new Open Graph listed below:

1. Apps will not to have ask permission every time content is posted.

2. Open Graph updates will always appear in the ticker, but will only appear in the News Feed if it is an important event.

3. User can share experiences in real-time using the ticker.

The Open Graph will enable Facebook to seamlessly integrate Facebook Users’ real time activities into the News Ticker and will allow friends to participate in activities together in real-time.

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