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If you were hit by Google Panda update and wondered what would be Google’s new surprise and how soon would that be, ladies and gentlemen, brace-up for “The Human Element” in search as Google gears up for Semantic Search Technology.

There were good old days when there were hardly a few hundred pages on internet and no one cared about keywords or Meta Tags. Then came in SEO strategies and Google AdWords. Soon after its launch on September 15, 1997 Google became a synonym of search and one fine day they updated their 11 years old algorithm developed by Amit Singhal with a new algorithm developed by Navneet Panda (Google “Panda” Update).

Google Semantic Search Engine

Panda update turned the entire game of SEO upside down. Sites that were busy stuffing keywords and were focused on SEM suffered big time and the ones that had relevant information that was being appreciated by the site visitors gained good position on Google SEPRs. Google is all set to surprise the web based enterprises once again as it brings in “The human angle” to Google search in association with Semantic Technology.


Let us take a through insight of “What is Google Semantic Search all about?”

Google Semantic Search is integration of artificial intelligence with the purpose of understanding the surfer’s meaning and aim of the search being carried out without associating it to the keywords.


You would have observed that as you type in Google’s search box you get prompted by a string of words (the keywords) and based on your query there is a whole array of results that gets listed. The new search results based on semantic technology with artificial intelligence will be able to understand the words in their right context.

For example,

  • It will be able to differentiate between “ascent” (in increasing order) and “assent” (to agree).
  • It will be able to understand that “about” means related to while “a bout” means a boxing fight even though there is just a very minute difference of just a single space between both words.

Thus, this artificial intelligence based search will enable far reaching relevant results to benefit the surfer.


What is Knowledge Graph?

google knowledge graphToday when you search for certain definition such as “definition of love” Google displays its own reply on top and then gives a list of sites right below that definition that would provide you with the relevant definition.


As wikipedia.org gives quite exhaustive information about a particular topic Google’s Knowledge Graph will answer the answer in similar fashion and provide best possible answer along with list of other sites that carry the information you are looking for.


How will SEO be affected by Google Semantic Search and Knowledge Graph?

If Google Panda compelled web enterprises to provide content that is relevant, unique and comprehensive Google Semantic Search and Google Knowledge Graph will ensure that the sites being listed carry all the required information and all the possible information that is related to a particular query being searched.


For example, if you search “SEO” The artificial intelligence will try to frame all possible questions related to “SEO” such as

  • What is SEO (Definition)?
  • How is SEO beneficial? or
  • What are the advantages of SEO.
  • Where SEO should be used?
  • Is there an alternate solution of SEO.
  • The different techniques, branches and services related to SEO, etc.


But of course, the first result displayed would be from Google’s own knowledge bank. Yet to obtain a good Google SEPR the sites will have to go not a step further but a few miles more. Not only will you need to put the right keywords in the right place, you will have to relate it the SEO’s to human search. Furthermore you will also have to find the related and relevant meaning of the words that you were using for optimization and create comprehensive package of content around it.


With Google’s Knowledge Graph around it is going to be real tough to get traffic to your site and competing with Google’s capability is going to be a mission next to impossible.


The concept of natural human language based search is not a new. As a matter of fact Apple’s SIRI (Speech Interpretation and Recognition Interface) is all set to be released for iPhone 4S. Google too is all set to launch Google Assistance for Android somewhere later during this year.


The only way you can think of reaming in this game would be to think like Google. Google conceptualizes that “Google Search Engine must be an expert who knows you so well that it must be able to know what you next you need to know, even before you ask”. If you can match that exceptional way of excellence, you too would be welcome on the first page of Google Semantic Search Engines pages to stand near its own Knowledge Bank.


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